The Changemaker
Celebrating Black Changemakers
Uber partners with Kanaiza to celebrate community leaders that shape and move the culture forward.
Meet The Dreamers. The Do-ers. The people behind the progress. The ones moving our communities forward day in and day out.
During Uber trips in London, Manchester and Birmingham, riders receive a message when near selected sites and are able to discover our changemakers and their impact on the local communities.
We are celebrating the present impact of Black Changemakers today and their impact on their communities.
Black History Discovery
Uber launched its first-ever in-app Black History Month activation in partnership with Kanaiza and shines a light on Black history in the capital of London
Riders received a message when they were near a significant location site linked to Black British history.
The Discovery campaign was well-received and garnered 90,000 views.
Black British & Proud
‘Black, British + Proud’ is a series of photos and videos that champion the Black British identity. The series features portraits and testimonies from members of Uber’s Black community, including the drivers and couriers who are central to Uber’s operations.
Set Design + Production Management